Brand Identity

Purrsnickitty Design created branding for the inaugural Emmitt Smith Gran Fondo (ESGF), a premier, multi course cycling event designed for the professional to the weekend rider. Now in its third year Purrsnickitty Design continues to work on all assets of the race including promotional pieces, a digital magazine rider guide, event swag and signage at the event. The race medal, water bottle, trucker hat, decal sticker and event jersey are shown above.

A TEAM 22 logo was also created for Emmitt Smith's personal fundraising team.

Hosted by Cowboys legend Troy Aikman, the 25th Anniversary Dallas Cowboys Super Bowl Champions was held of February 25, 2017 at Gilley's Dallas. It was the first ever star-studded reunion of the Dallas Cowboys from the three Super Bowl championships that took place in 1992, 1993 and 1995 and all precedes benefited the United Way of Metropolitan Dallas. Purrsnickitty Design created an event logo, save the date invitation and a formal invite. Event credentials, program and signage, including a Blue Carpet entry step-and-repeat banner was also created.

The Santo de Mayo 5K is an annual running event at Saint Arnold Brewing Company in Houston, Texas. Purrnsickitty Design has worked closely with On Your Left! Marketing & Events to produce numerous items for the event, including the start/finish line structure, race bib, tshirts, rack cards and banner ads. 

Run Project is a series of premier running races in DFW. Run Project is about bringing together those who love to race, those who want to give back and support, and those who want to keep it local. Purrsnickitty Design developed the Run Project branding and continues to produce numerous logos for Run Project events.

Kevin Sullivan Communications is a public relations company that provides message development and strategic communications counsel; media and presentation coaching; and crisis planning and response services. Purrsnickitty Design created a logo, letterhead, business cards, print collateral and also a website. 

Purrnsickitty Design was hired by On Your Left! Marketing & Events to develop a brand for The Original Mud Run. The Original Mud Run is a 5K/10K military style obstacle course. A website, event signage, and print collateral were also produced.

On Your Left! Marketing & Events (OYL) is setting the pace in active lifestyle marketing. OYL produces unique and fun active lifestlye events, marketing campaigns for active lifestlye events and brands, and provides customized corporate running or walking programs to engage employees in their corporate wellness initiatives. Purrsnickitty Design has worked alongside OYL since its inception providing creative assets for every faucet of their business from branding, website development, marketing collateral and event signage.

Pat & Emmitt Smith Charities was founded by Pat and Emmitt Smith and is a nonprofit charity that creates and funds unique experiences and educational opportunities for underserved youth. For over five years Purrsnickitty Design has helped produce numerous collateral pieces for the charity. The Emmit Smith Celebrity Invitational (ESCI) is one of their signature events held in May of each year. Purrsnickitty Design has continued to create invitations, marketing collateral and design the annual event program. 

DM Sports Management was founded by former international 400 meter runner and world champion Deon Minor. It's objective is to help athletes achieve their goals by providing the support they need to focus fully on training, competing and helping athletes capitalize on the opportunities available to them as a result of their athletic talent.